Calcium and Vitamin D.
 
A very large number of Americans are at risk of breaking a hip or another key body part, due to having little or no calcium in the daily diet. In fact, a very large number of people now reside in nursing homes as a result of having fallen and broken something. In an effort to prevent this from happening to you or a loved one, we encourage you to read on.

After water, Calcium is the most abundant component of the human body; however 60% of the population, on average, does not consume enough in their daily diets to meet their body's requirement. Consuming enough Calcium each day is essential for our Bone Health especially during the growing years. In addition to bone Health, not consuming enough Calcium has been associated with hypertension, cardiovascular health, stroke, ovary disease, kidney stones, certain types of cancer, weight loss, diabetes and insulin resistance syndrome. Foods with the most abundant source of Calcium include most dairy products such as milk, yoghurt, and  cheese however the amount of these products in our diets has declined in recent years. Beyond this decline, a surprisingly high number of people can't consume dairy products in any amount due to being lactose intolerance.

It is because of these important reasons that we at Holsum have chosen to add Calcium to our breads. Now you can have the same great tasting bread with added Calcium and vitamin D helping you to get enough Calcium everyday! 

Sources of data for the above statements include:

1. Calcium in Human Health, Dr. Connie Weaver and Dr. Robert Heaney

 2. Institute Of Medicine

 3. National Academy of Science

 4. The National Calcium Initiative